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Cuffed jeans biography

Klein was born in 1942 in the Bronx, New York, where he spent all his childhood. As a youth he taught himself to sketch and sew. He attended the High School of Art and Design, moving on to the prestigious Fashion Institute of Technology. He spent five years as an apprentice in a coat and suit house on Seventh Avenue in New York City, working long nights and weekends to hone his own designs.In 1968 he and close friend and financial backer/adviser Barry Schwartz created a Calvin Klein coat business. The first order was obtained purely, and ironically, by accident when a coat buyer from Bonwit Teller got off on the wrong floor of a hotel and wandered into Klein's workroom. She placed an order for $50,000, which was a hugh amount at that time. Encouraged by the fashion press' exaltations and store executives' support, Klein expanded his line to include women's sportswear.Klein's world soon included his couture line, Calvin Klein Collection for men and women, CK sportswear for men and women, and CK jeans. He also licensed arrangements for his menswear, coats, accessories, intimate apparel, hosiery, swimwear, eyewear, furs, socks, and fragrances, all under his careful control and management. Of the many categories licensed, denim jeans, along with fragrances, built a large following among consumers who sought an affordable way to attain the designer's cache. By 1997 sales of Calvin Klein Jeans approached half a billion dollars.Advertising was a key to Klein's success. He stoked the media with controversy that kept his name in the news. He was the first to design women's underwear that looked like men's jockey shorts. His television ads for jeans starred child-star Brooke Shields, who exclaimed: "Nothing comes between me and my Calvins." In the process, Klein developed a reputation for pushing the envelope of acceptability in his campaigns. Ads of the mid-1990s featured underage teenagers (not professional models) in sexually provocative poses that were particularly risque, and were characterized by many as socially irresponsible. Dubbed "kiddie porn" by the press, the campaign was singled out by Forbes magazine as the worst marketing campaign of 1995. He even attracted government attention: the FBI and Justice Department investigated the company for possible violations of child pornography laws. The ads were universally denounced, but in the end, the Justice Department ruled that they were not pornography. And, yes, Klein pulled the ads, but not before the accompanying publicity had made the Calvin Klein brand name a part of everyday conversation.His three major fragrances—Obsession, Eternity, and Escape—were huge successes, also due in part to the shock value of advertising. His television ads for Obsession featured British waif model Kate Moss nude with her Italian photographer boyfriend whispering, "I love you, Kate," as she wades through ocean waves, nervously chews her long straight hair, and runs through island huts and gardens to the sounds of beating hearts, insects, wind, and surf.
Advertising for his new fragrances, cK One and CK Be, continued to challenge the public's social conscience, with some reflecting a gritty, hard life reality in which decimated teens (this time older, professional models) appeared to be part of an idealized drug culture. Again, the ads drew criticism; this time, President Clinton admonished the fashion industry not to glamorize addiction, but to speak out against the "heroin chic" style of fashion photography being used.

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