Jeans for Women for Men For Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos: Diesel Jeans Jeans for Women for Men For Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos

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Diesel jeans biography

The fashion-world corollary to chaos theory: A box of rice pudding eaten by a boy in Italy can trigger a worldwide avalanche of $300 jeans. Allow Renzo Rosso to explain. Rosso, the 57-year-old president of OTB—the holding group that controls Diesel, Viktor & Rolf, Maison Martin Margiela, and, most recently, Marni—is sitting in the cafeteria of his company’s buzzing new headquarters in the countryside north of Venice. A son of the region, Rosso was born on a farm in Brugine, a town that at the time boasted one car and two televisions. The American Army maintained a base nearby. “When I was 5 years old, we had nothing in the village,” Rosso recalls. “One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding—that, for me, was the American Dream.”Rosso graduated to jukeboxes and James Dean, and it was his mania for all things americane that encouraged him to found the denim company Diesel with the apparel manufacturer Adriano Goldschmied in 1978. In 1985, Rosso bought Goldschmied’s stake for $500,000. Thinking he’d rather fail big than flounder along, Rosso permitted himself to experiment with some far-fetched schemes. Why don’t we make some jeans that look used? he thought. “Distressing” ensued and, with it, the basis of his fortune, which is now estimated at $3 billion, making him a new entry, this year, on the Forbes list of billionaires.Rosso bought Margiela in 2002. In 2012, OTB—which also owns Staff International, a producer and distributor of designer collections like Dsquared2 and Vivienne Westwood—earned $1.8 billion. After acquiring a majority stake in Marni in December, Rosso announced in April that he had hired Nicola Formichetti, Lady Gaga’s former stylist, to serve as Diesel’s first artistic director. Once considered too mass market for the world of luxury goods, Rosso has morphed in the past decade into one of its highest rollers. The city of Venice—to which Rosso recently pledged $6.5 million, to repair the crumbling Rialto Bridge—may want to thank the GIs of Brugine for remembering to pack dessert.OTB stands for Only the Brave, which Rosso says is his motto. The company is increasingly referred to as an Italian LVMH, but unlike the French conglomerate, which is publicly traded, OTB is owned entirely by Rosso and his family. (Rosso has six children by two marriages: Andrea, 36, is the creative director of 55DSL, Diesel’s urban-streetwear label; Stefano, 34, was recently appointed OTB’s co-CEO; Alessia, 27, works in the film business in New York; twins Asia and Luna are 16; India is 11.) If LVMH cultivates an aristocratic air, OTB is proudly unpretentious. The new headquarters, which opened in 2010, boasts a gym, a kindergarten, and a bar, and nurtures a culture that is far from corporate. “It’s so cool,” Formichetti said. “You go to the office, and everyone’s in sunglasses, all fucked-up. There’s this punk-rock attitude—where in other companies, you’d get fired.”
Rosso is a flamboyant paterfamilias, who prefers provocation to political correctness. One day he confided, giggling, “I want to be gay in my next life! Women have destroyed me.” He said this as he nuzzled his head into the shoulder of his girlfriend, Arianna Alessi, a 37-year-old jewelry designer. When we ate lunch in the OTB cafeteria, I asked him about the role of women in the company. He replied, joking, “I think women, they are born for making children—and sex!” In fact, Only the Brave’s CEO, Marina Tosin, is a woman, as was former Diesel’s CEO, Daniella Riccardi.

Diesel Jeans Jeans for Women for Men For Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos