Disel jeans biography
Renzo Rosso is the president and powerhouse behind Diesel, the Italian-based international fashion brand with more than 10,000 points of sale and more than 200 privately owned stores in over 50 countries. Rosso created the brand name in 1978 while part owner of a small clothing manufacturing company, of which he became sole proprietor in 1985. By 2003, Diesel's worldwide revenue rose above $760 million. While the luxury brand's primary product isdenim—particularly jeans—it designs, manufactures, and markets trendy consumer products from sunglasses to underwear. Rosso's motto is "Diesel is not my company, it's my life."Growing up, Rosso lived in northeastern Italy on a farm near a village of about 2,000 people where there was only one car and one television set. RossoRenzo Rossotold Brad Goldfarb of Interview, "I think this experience of growing up in a little town, of doing farmwork, was important for me because I learned to respect the value of things . These sorts of experiences give you a real sense of the value of money, and over the years this has helped keep my feet on the floor."At the age of 15, not liking to study, he decided to attend a newly established Italian industrial textile manufacturing and fashion school where he thought graduation would be easier. Here, he discovered he loved the fashion business and, after graduating in 1975, made clothes for himself and his friends. He dreamed of one day owning his own small business.He took a job with a small trouser manufacturing company called Moltex. He told Interview 's Goldfarb that once he had money in his pocket, he bought a car, a motorcycle, and "went out too much." Then, he got a letter from the owner, "You're a nice guy but I don't want to work with you any more." He pleaded for a second chance and was reemployed with a salary based on how much volume the company did. "This gave me an incredible incentive," he told Goldfarb. "The company completely turned around."Beginning to comprehend his potential, Rosso decided to move on. The company's owner enticed him to stay by offering him the opportunity to purchase 40 percent of the company. Rosso borrowed the money from his father and changed the company's name to Diesel because, he told Goldfarb, "It's short. It's easy to remember. And it was already a word that was pronounceable—the same way everywhere—and understood worldwide." Rosso's dream was bigger now. In 1985, he bought the entire business, and this would be the beginning of Diesel's remarkable growth.Rosso then went in search of an international design team. "When I started my first job," he told Interview 's Goldfarb, "I would pass through the offices of one of the sister companies on the way home, and I'd meet a lot of people there from all over the world. We would share information, our different mentalities, different ways in which we'd all been brought up." Through this experience, he understood the importance of multicultural input, a component now vital to Diesel's success. At first, Rosso hired every Diesel employee himself, believing it was important he feel a connection with each one. "This doesn't mean we're not professional," he said, "but we maintain this incredible team spirit by working together." By 2003, Rosso left most of the recruitment to his Human Resources department, but still had a final say. "I look for people who can work in a team. I don't want the star, I want the number two," he explained to Sara Manuelli in Design Week. Rosso encourages freedom of expression and design, "hoping they could create a line of clothing perfect for people who follow their own independent path in life," reads the description on the company's website.
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Disel Jeans Jeans for Women for Men For
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Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
Disel Jeans Jeans for Women for Men For
Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos
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