Jeans for Women for Men For Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos: Sexy Jeans Jeans for Women for Men For Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos

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Sexy jeans biography

nce known primarily for its denim jeans, Guess Inc. designs, manufactures, and licenses a wide variety of men's and women's denim, cotton, and knit apparel. Guess products are available primarily in factory and retail stores in the United States and Canada, as well as through its Internet store at http://www.guess.com. Its apparel lines, which are designed in classic yet trendy and upscale styles, include jeans, pants, overalls, dresses, skirts, shorts, shirts, blouses, jackets, and knitwear. Its accessories, which complement its apparel lines, include eyewear, footwear, fragrances, handbags, jewelry and watches, leathers, swimwear, and kids' and infants' apparel. The company's products are marketed under trademarks including GUESS, GUESS, GUESS U.S.A., GUESS Jeans, GUESS and Triangle Design, Question Mark and Triangle Design, BRAND G, a stylized G, GUESS Kids, Baby GUESS, and GUESS Collection. Guess' advertising campaigns are well known for their innovative and creative images, having been highlighted in international ad campaigns in nearly every major magazine, on television, and other such mediums. Guess advertising has been awarded nearly every distinguished design award, and The Metropolitan Museum of Art chose the Guess Press Book and Nashville catalogue for its Permanent Library Collection. In 1981, Georges Marciano and his brother Maurice arrived in Los Angeles and opened a clothing store in Beverly Hills. Born in Morocco and raised in Marseilles, the Marcianos--who would be joined the following year by brothers Armand and Paul--had previously owned and operated a chain of twelve retail stores in France, but had left that country in order to avoid a tax bill of approximately FF 9 million. (The bill was finally settled in 1986.) Among the merchandise sold in the Marcianos' store were jeans designed by Georges Marciano. These jeans--named Guess, because it was easy for the brothers to pronounce--were meant to fit tightly and featured zippers at the ankles. Innovative for the time, the jeans were stone-washed, giving them a softer feel and lighter colors than typical denim jeans. They also featured what would soon become the distinctive Guess triangle on the back pocket. By then, however, the 1970s boom in designer jeans had faded. It seemed unlikely that a new entry into this tapped-out market could be successful. Georges Marciano flew to New York in December 1981. Despite his limited English, he convinced Bloomingdale's to display on consignment 30 pairs of his European-style jeans in Bloomingdale's flagship New York store. Within three hours, Bloomingdale's sold out of every pair, despite a $60 sales tag. Guess jeans sales took off spectacularly the following year when Paul Marciano arrived in California to direct the company's advertising campaign. Although he had no previous advertising experience, Paul Marciano devised a campaign that revolutionized the way jeans--and clothing--were sold. Instead of adopting the typical studio design, Paul brought his brother's jeans, and the models wearing them, outdoors, using grainy black-and-white photography and provocative poses described by Forbes as "catering to teenage cravings for sex, power, attention and self-love ... electric not only with sexuality but with an implicit brutality and exhibitionism as well." The controversial ads and their sexy Western look swiftly created household names not only of the Guess brand, but also of its models, in effect starting the supermodel trend that would make many of the "Guess Girls"--including Carre Otis, Claudia Schiffer, Naomi Campbell, Eva Herzigova, and Anna Nicole Smith--international stars. By the end of 1982, the Marcianos had sold some $12 million dollars of their jeans.

Sexy Jeans Jeans for Women for Men For Girls Texture Jacket Shirt and Heels top Clip art Size Chart Photos