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Buckle jeans biography

Levi - named "Loeb" at birth - and his older sister Fanny were the last of the Strauss children; Hirsch and his first wife had perhaps five children, but this information is hard to confirm. Hirsch succumbed to tuberculosis in 1845 and two years later Rebecca, Loeb, Fanny, and possibly another sister named Mathilde emigrated to New York. There, they were met by Jonas and Louis, two of the older boys, who had already made the journey and had started a wholesale dry goods business called “J. Strauss Brother & Co.” Young Loeb soon began to learn the trade himself, and by 1850 he was known among his family and customers as “Levi” (in the census of that year, his name is spelled “Levy.”). When news of the California Gold Rush made its way east, Levi emigrated to San Francisco to make his fortune, though he knew he wouldn’t make it panning gold. At the end of January 1853 he became an American citizen, and in February he headed for the West coast via the Isthmus of Panama. He arrived in bustling, noisy San Francisco in early March, establishing a wholesale dry goods business under his own name and also serving as the West Coast representative of the family’s New York firm. His new company imported dry goods – clothing, underwear, umbrellas, handkerchiefs, bolts of fabric – and sold them to the small stores that were springing up all over California and the West. It was these stores that helped outfit the miners of the Gold Rush and, eventually, the new families that began to populate the Western regions. The first address where Levi conducted business (that we know of) was at 90 Sacramento Street, and the name of his firm was simply, “Levi Strauss.” In the 1850s this location was very close to the waterfront, handy for receiving and selling the goods that arrived by ship from his brother Jonas in New York. In 1856 Levi moved the business to 62 Sacramento Street and then to 63 & 65 Sacramento as its trade and reputation expanded. By this time David Stern - who was married to Levi’s sister Fanny - was associated with the firm. In 1861 the business relocated to 317 & 317 Sacramento Street, and in 1863 the company was renamed “Levi Strauss & Co.” Then in 1866 Levi moved the headquarters again, to larger quarters at 14-16 Battery Street, where it remained for the next forty years. In his mid-thirties, Levi was already a well-known figure around the city. He was active in the business and cultural life of San Francisco, and actively supported the Jewish community. He also helped to found Temple Emanu-El, the city's first synagogue. Despite his stature as an important business man, he insisted that his employees call him Levi, not Mr. Strauss. In 1872, Levi received a letter from Jacob Davis, a Reno, Nev., tailor. Davis was one of Levi Strauss’ regular customers; he purchased bolts of cloth from the company to use for his own business. In his letter, he told the prosperous merchant about the interesting way he made pants for his customers: he placed metal rivets at the points of strain - pocket corners, and at the base of the button fly. He did this in order to make the pants stronger for the laboring men who were his customers. He didn't have the money to patent his process, so he suggested that Levi pay for the paperwork and that they take out the patent together. Levi was enthusiastic about the idea and the patent was granted to both men on May 20, 1873. The blue jean was born. He knew that demand would be great for these riveted "waist overalls" (the old name for jeans), so Levi brought Jacob Davis to San Francisco to oversee the first West Coast manufacturing facility. The first manufacture of the jeans was undertaken by individual seamstresses who worked out of their homes.

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